The Ultimate Guide to Creating Irresistible Product Bundles for Your Handmade Shop
Published
12 May, 2025
4 min read
Product bundles are one of the simplest and smartest ways to increase your average order value (AOV), move slower inventory, and deliver extra value to your customers. If you run a handmade eCommerce business, bundling products together can give shoppers a reason to buy more while streamlining your sales strategy.
In this guide, we’ll break down why product bundles work, the types you can create, and how to price, promote, and optimize them for your shop.
Shoppers love a good deal, and bundles create the perception of getting more for less. But it’s not just about discounts — thoughtful bundles offer convenience, enhance product experiences, and introduce customers to new items they might not have considered.
For handmade sellers, bundles can:
Done right, bundles benefit both your business and your customers.
Not all bundles are created equal. The most successful ones are well thought out and aligned with your customer’s needs. Here are a few bundle ideas you can test in your shop:
Group products around a theme — like a “Self-Care Sunday Kit” with a handmade candle, bath salts, and lip balm, or a “Festive Table Decor Set” with napkin rings, a centerpiece, and coasters.
Perfect for first-time buyers. If you sell jewelry-making supplies, offer a beginner’s kit with beads, wire, and pliers. If you sell skincare, create a basic set with a cleanser, toner, and moisturizer.
Combine your top-selling products into one value-packed offer. This introduces customers to your most popular items and encourages repeat purchases.
Let shoppers choose a set number of items from a select group. Example: “Pick any 3 soaps for $20.” This increases personalization and customer satisfaction.
Create urgency and tap into seasonal demand. Think holiday gift boxes, summer essentials, or back-to-school craft kits.
Even the best bundles need good marketing to sell. Here’s how to package and promote them effectively:
Take fresh, styled photos of the entire bundle together. Show the items being used in context, especially for themed or seasonal sets.
Clearly explain what’s included and why it’s valuable. Highlight the savings and convenience. Example:
“Get everything you need for a cozy night in — our best-selling lavender candle, soothing bath soak, and herbal tea blend at a special bundle price.”
Create a “Gift Sets & Bundles” category on your site so shoppers can easily browse them.
Rotate your bundles in your homepage banner or featured products section, especially during holidays or sales.
Send an email blast announcing your new bundles. Share behind-the-scenes videos of you assembling them. Run limited-time promotions or discounts for subscribers.
Product bundling isn’t just a way to clear inventory — it’s a powerful tactic to increase order value, enhance customer experience, and set your handmade shop apart. With a little planning and creativity, you can craft irresistible bundles that delight your customers and boost your bottom line.
Start simple with a themed set or best-sellers bundle, track how it performs, and adjust based on what your audience loves. Bundles aren’t a one-size-fits-all tactic — they work best when tailored to your brand, product range, and customer preferences.
Now’s the perfect time to start bundling smarter.
